Mozilla Pocket

Pocket helps people save articles and videos from across the web and read them later — distraction-free, on any device. Integrated into Firefox, it strips away the noise and leaves just the content. Behind the simplicity is a recommendation engine that understands which links lead to genuinely high-quality content worth a reader's time.

The challenge was making Pocket feel personal and intuitive within Firefox — contextually introducing features based on how people actually save and read. We started by understanding behaviors: What does saving offline content mean to different users? When do they bookmark versus save to Pocket? Early usability testing shaped every design decision, so we were building for real habits, not assumptions.

We simplified how reading lists looked so people could find what they came for faster. That meant adding excerpt previews, estimated reading times (inspired by Kindle and Medium, but native to the extension), and annotation support — small touches that made a real difference in daily use.

Accessibility drove a lot of our thinking too. Customizable fonts weren't just a nice-to-have; they made Pocket usable for people with visibility needs. A highlight feature let readers pull out quotes and key passages that mattered to them. Every addition was tested against the same question: does this help someone get more from what they're reading?

User research early in the process was the difference-maker. It gave us confidence to make opinionated design choices and defend them with data. We worked cross-functionally throughout — design, content, research, and engineering all involved from testing through prototyping — and that collaboration showed in the polish of the final product. The integration work extended Pocket's experience seamlessly across devices, meeting readers wherever they were.