Disney

At Disney, I helped launch Disney LOL — a free app where families and kids could access Disney's short-form social content in one place. GIFs, videos, and interactive content from Disney Channel, Star Wars, Marvel, and more, all in a family-friendly experience across iOS, Android, and desktop. It was a new format for Disney storytelling — designed for how families actually consume content today.

I joined during a major transition. Disney's digital experience studios were dissolving, and the company was consolidating its digital presence. Disney LOL emerged from that moment — an opportunity to give kids an interactive way to engage with Disney's characters and stories. The concept extended across the Disney LOL web portal and the Mickey Video app, creating a connected ecosystem of family content.

The hardest design challenge was capturing kids' attention with bite-sized content in a way that felt genuinely engaging, not just simplified. Every feature decision was grounded in A/B testing and usability research. We partnered closely with consumer insights on demographic testing and with content specialists to curate experiences that were memorable and intuitive for our youngest audience.

We gave families a new way to experience Disney stories — small, shareable pieces of content that resonated across ages. By bringing Disney's social content into a dedicated app, we made it accessible to digitally-native families on the devices they already use. The work was about meeting audiences where they are and delivering Disney's magic in formats that feel native to how people browse, share, and play today.