CVS Health
I led the team that took CVS's rebranded pharmacy app from approved designs to production.
The Challenge
CVS Health was in the middle of a major rebrand, rethinking how the company looked and how millions of people used their pharmacy every day. My team focused on the mobile consumer app, the most direct touchpoint between CVS and its customers, for everything from prescriptions to everyday purchases.
The new brand had to carry through a fluid experience on mobile and desktop, meet rigorous accessibility standards, and work for a healthcare company with a very broad and diverse audience.
The Approach
I led a team that refined the approved designs into a production-ready experience. Every decision balanced brand consistency, accessibility, and the complexity of integrating healthcare data, warehouse systems, and logistics APIs, while keeping the app intuitive for everyday users.
The result was a mobile app that brought retail shopping and pharmacy services together, with wellness built into the brand. It worked for consumers and for the hospitals, insurers, and physicians who are part of the pharmacy system.
