CVS Health

CVS Health was in the middle of a major rebrand. It was rethinking how the company looked and, more fundamentally, how millions of people interacted with their pharmacy every day. My team focused on the mobile consumer app, the most direct touchpoint between CVS and its customers for everything from prescriptions to everyday purchases.

The challenge was weaving a completely new brand identity into a fluid experience across mobile and desktop, all while meeting rigorous accessibility standards. This went well beyond a reskin. It rethought how the digital experience should work for a healthcare company that serves such a broad and diverse audience.

I led a team focused on refining and polishing approved designs into a production-ready experience. Every decision had to balance brand consistency, accessibility, and the functional complexity of integrating healthcare data, warehouse systems, and logistics APIs, all while keeping the experience intuitive for everyday users.

The result was a mobile app that smoothly merged the consumer retail experience with essential pharmacy services. By embedding wellness as a core brand attribute, we created something that resonated with consumers and key stakeholders alike: hospitals, insurers, and physicians who are all part of the evolving pharmacy system. It set a new standard for what complete health management could feel like in your pocket.